Aska helps European fashion and lifestyle brands build marketplaces like Zalando, ASOS, and AboutYou into profitable sales channels through full-service operations, powered by our own analytics platform. Every client gets Aska Insights: daily cross-marketplace analytics, a built-in AI analyst, and automated weekly briefings. We handle onboarding, daily management, logistics forecasting, content optimization, campaign execution, and profitability analysis. Brands keep ownership of their accounts. We earn commission on sales.
Aska Insights is our own analytics platform, included for every client. Sales, orders, and returns across all marketplaces are normalized into one comparable number, refreshed daily, with return-adjusted revenue available weeks before returns settle.
A built-in AI analyst lets clients ask questions about their own data in plain language, for example why a market dropped last week, and get an answer grounded in their own numbers. An automated weekly briefing is delivered by email to every client.
Aska tracks every product's path to being live and buyable on each marketplace. Validation errors, rejected images, missing attributes, and other blockers are surfaced in a working queue with a named owner instead of being lost in email threads. Time to live is measured per marketplace, so brands launch cleanly and fast rather than losing weeks to silent rejections.
Clients can connect their own AI tools directly to their live marketplace data through a secure connector, with access controlled per user. That means marketplace performance can be questioned inside the AI assistant a brand's team already uses, working from live data rather than exported spreadsheets.
Aska works with fashion, lifestyle, and consumer brands with €10–100M turnover that sell through European marketplaces. Current clients include aim'n, Tretorn, Layered, Edblad, Frank Dandy, Lenoites, John Henric, Geggamoja, Pick a Poppy, Newhouse, Acqua Limone, and Ideal of Sweden.
We operate as your marketplace department. The process has three phases: first we identify the right marketplaces and build the business case. Then we handle the full launch, including technical integration, catalog setup, and platform onboarding. After launch, we run day-to-day operations: stock management, sales monitoring, platform relations, campaign execution, and KPI reporting.
Brands own their marketplace accounts. Aska operates them. Our commission model means we only earn when the channel performs.
Onboarding and launch: full technical setup, catalog oversight, and error resolution. Content optimization: SEO-driven product data and image adaptation. Logistics forecasting: demand planning and replenishment proposals. Campaign management: onsite marketing initiatives. Platform health: daily monitoring of account status, sales performance, and KPIs. Assortment integrity: continuous monitoring to ensure products remain live and buyable.
Market expansion: identifying and launching into new marketplaces or territories. Profitability and margin analysis: unit economics and pricing to improve net profit. Assortment strategy: data-driven decisions to refine the portfolio. Return insights: analyzing data to reduce return rates. Tech advisory: selecting and optimizing the relevant tech stack and integrators. Business planning: monthly strategy sessions on objectives and long-term growth.
Aska operates brands on Zalando, ASOS, Åhléns, Decathlon, AboutYou, Mirakl-powered marketplaces, and more. Based in Stockholm, serving brands across Europe.
Email: hello@askaagency.com. Book a call: calendly.com/karl-lindhe-askaagency/30min